The Website SEO Austin series from the Austin SEO Shop is designed to give business and website owners practical tips and techniques for getting maximum search optimization and search engine marketing performance for their Austin website. Of course, the idea is to turn these leads into paying customers.

“Long-tail” searches is the topic of the day. What are they, and why are they important for your Austin search optimization goals?

Right off the bat, what exactly are long-tail searches? Very simply, they are all the possible permutations of a basic search term that a searcher might enter into search engine. For instance, let’s say you own an automotive repair shop in Austin. The obvious search terms would include “Automotive repair Austin TX” and “Auto Repair Austin”.

In reality, there are millions of potential particular searches a search engine user could make. A couple include, “How do I find cheap automotive repair in Austin” or “Auto repair good reputation Austin TX”. These are examples of long-tail search terms.

So why are long-tail searches important for my search engine optimizing my Austin site? Because they add up big time. Individually, they don’t account for many search queries, but when you lump them together, they account for more searches than the main, or obvious search terms.

What’s the best way to use long-tail search terms? As we have discussed before in the Website SEO Austin series, content on your website is paramount in getting the search engines to take notice of your site. So, in creating content to support SEO and search engine marketing, be sure to use lots of variations of long-tail search terms. Use the main search terms as well, of course. And together, they will support each other fantastically.

Long-tail search terms combined with your main site key words are big keys in getting new customers to your site.